QUOTE
“As the pressures on journalism have increased, so the PR industry has come along with what appears to be a solution. Want news? We’ll give it to you. Britain now has 47,800 PR people to 45,000 journalists. It isn’t the case that PRs just beg for coverage for their clients: they’re much more cunning than that. Once one grows alert to the question, you can see PR influence almost everywhere in the press. The greatly missed Auberon Waugh used to say that behind any claim in any way interesting, striking or surprising in the news, there was either someone demanding more government money or a press release.“
